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Interactive Workshop: The Power of “And”

CallisonRTKL’s Joan Insel explores the idea of juxtaposing two seemingly disparate concepts to yield an unconventional, yet innovative, solution.




Retail today is about mash-ups and hybrid solutions, from barber shops with baristas to laundromats with lounges. During this interactive session, teams will be asked to randomly select two words; they will then create a retail solution, complete with name, look and feel. Teams will present their solutions which will be voted on to identify the winning concept.

Reignite your professional passion at IRDC 2019, Sept. 30 – Oct. 2, in Boston. Please visit for more info.



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In-store marketing and design trends to watch in 2024 (+how to execute them!). Learn More.

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