Videos

Interactive Workshop: The Power of “And”

CallisonRTKL’s Joan Insel explores the idea of juxtaposing two seemingly disparate concepts to yield an unconventional, yet innovative, solution.

Published

4 years ago

July 23, 2019

VMSD Staff

Interactive Workshop: The Power of “And”

Retail today is about mash-ups and hybrid solutions, from barber shops with baristas to laundromats with lounges. During this interactive session, teams will be asked to randomly select two words; they will then create a retail solution, complete with name, look and feel. Teams will present their solutions which will be voted on to identify the winning concept.

Reignite your professional passion at IRDC 2019, Sept. 30 – Oct. 2, in Boston. Please visit irdconline.com for more info.

Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.