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International Retail Design Conference (IRDC)

Presented annually by VMSD magazine, the 19th annual conference will feature a range of speakers and topics, Sept. 30-Oct. 2




Produced annually by VMSD magazine, IRDC is the leading conference for retail industry professionals involved in creating and maintaining bricks-and-mortar environments — from department, grocery and big-box stores to restaurants, pop-ups and specialty shops.

IRDC serves executives, planners, merchandisers and designers from every retail sector, from department stores and discount chains to grocery stores and specialty boutiques, as well as designers, architects, consultants and contractors, who specialize in creating and maintaining retail environments.

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Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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