International Visual Competition 2025: An Ideal Fit

Published

3 months ago

August 27, 2025

Carly Hagedon VMSD JULY-AUGUST 2025

2025 INTERNATIONAL VISUAL COMPETITION AWARDS

VMSD’S 32ND ANNUAL International Visual Competition once again showcases the true power of visual merchandising, as evidenced through its 2025 Best-in-Show winner, Levi’s Paris ICON store.

Check Out the Winners…

BEST IN SHOW:
In-Store Apparel Presentation
Levi’s Paris ICON Store
Submitted by: NELSON Worldwide | 📷: Courtesy of Levi’s
FIRST PLACE:
Non-Holiday Window Displays
Summer Olympics Windows 2024
Submitted by: Macy’s | 📷: Bill Waldorf Photography, Farragut, Tennessee
FIRST PLACE:
In-Store Seasonal Promotions; Temporary/Pop-Up Retail
Macy’s Flower Show Pop Up Shop
Submitted by: Macy’s | 📷: Bill Waldorf Photography, Farragut, Tennessee
FIRST PLACE:
Temporary/Pop-Up Retail Space
New Balance NYC Marathon Pop-up
Submitted by: EWI Worldwide | 📷: Richard Cadan, Fairfield, Conn.
FIRST PLACE:
In-Store Apparel Presentation
PUMA Las Vegas Flagship
Submitted by: EWI Worldwide | 📷: Joey Ungerer, Key Lime Photo
FIRST PLACE:
In-Store Apparel Presentation
ADYAAYE
Submitted by: Four Dimensions Retail Design Pvt. Ltd. | Photography: Santhosh R, Bangalore, Karnataka

2024 Honorable Mention

“Ukrainian Christmas”
Submitted by: TSUM Kyiv | 📷: Artem Mykhailichenko & Anastasiia Osipenko, Kyiv, Ukraine
“Kizik Pop-Up”
Submitted by: MG2 | 📷: Emu Haynes
“Spring Window Displays Oles Derega x TSUM Kyiv”
Submitted by: TSUM Kyiv | 📷: Artem Mykhailichenko & Anastasiia Osipenko Kyiv, Ukraine
“Easter Window Display, Silpo in Odesa”
Submitted by: Kosa Art Group | 📷: Eugen Chobaniuk, Odesa, Ukraine
“TSUM by Gunia”
Submitted by: TSUM Kyiv | Photography: Anastasiia Osipenko, Kyiv, Ukraine
“Holiday Windows 2024”
Submitted by: Macy’s | 📷: Bill Waldorf Photography, Farragut, Tennessee
“Wine and Music – A Virtuoso Pairing”
Submitted by: Mission Hill Family Estate, A Mark Anthony Group Inc. Co. | 📷: Davis Amos, Portland, Ore.
“Lunar New Year Windows 2024”
Submitted by: Macy’s | 📷: Bill Waldorf Photography, Farragut, Tennessee

Thank You to Our Judges!

Joe Baer
Co-Founder, CEO, Creative Director, ZenGenius Inc.
Kathleen Jordan
Industry Consultant
Eleanor Smith
Retail Services, Store Design, Benjamin Moore Co.
Eric Feigenbaum
New York Editor, VMSD
Connor Matz
Sr. Director, Visual Merchandising & Store Environment, Saks Global

Carly Hagedon

Carly Hagedon is the Editor-in-Chief of VMSD magazine. She is a graduate of the University of Cincinnati, where she studied Journalism—Magazine Writing and American history. She also currently serves as a board member for the Greater Cincinnati Chapter of the Society of Professional Journalists (SPJ).

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Next Part

Levi’s Paris ICON Store

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design