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IRDC 2021 Closing Keynote: Uncovering New Perspectives

Are addictive thought patterns slowing your design team’s success?




Closing Keynote:
Uncovering New Perspectives: Designing with the Addicted Mind
Zach Duenow, Global Director, Brand Building + Creative Excellence, GSK

When it comes to choosing the next critical area to develop within your company, where should your focus be? Rapid growth strategies? Design changes? Systems and processes? As Zach Duenow, GSK’s Global Director of Brand Building and Creative Excellence, explains in his thought-provoking closing keynote, the answer is far more tangible: your people.

During this high-impact one hour discussion, we’ll explore how organizations can become blinded by addictive thought patterns that don’t allow them to effectively adjust to the changing world—and how to reverse that thinking with a step-by-step program to organizational evolution.

 for IRDC 2021 in Denver, Sept. 21-22!



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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