Connect with us


IRDC 2021 Closing Keynote: Uncovering New Perspectives

Are addictive thought patterns slowing your design team’s success?




Closing Keynote:
Uncovering New Perspectives: Designing with the Addicted Mind
Zach Duenow, Global Director, Brand Building + Creative Excellence, GSK

When it comes to choosing the next critical area to develop within your company, where should your focus be? Rapid growth strategies? Design changes? Systems and processes? As Zach Duenow, GSK’s Global Director of Brand Building and Creative Excellence, explains in his thought-provoking closing keynote, the answer is far more tangible: your people.

During this high-impact one hour discussion, we’ll explore how organizations can become blinded by addictive thought patterns that don’t allow them to effectively adjust to the changing world—and how to reverse that thinking with a step-by-step program to organizational evolution.

Register today for IRDC 2021 in Denver, Sept. 21-22!

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines

Most Popular