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IRDC 2021: Developing the Next Generation of Retail Experience Designers

Plant the seed—and help shape tomorrow’s talent at IRDC in Denver




Breakout Session:
RED is the New Black:
Developing the Next Generation of Retail Experience Design Talent

Experience may be the best teacher in retail design—but what if design students could fast-track some of those learnings to truly hit the ground running? Now you can help make it happen.

This pioneering session will help shape the launch of The Columbus College of Art & Design’s (CCAD) first-of-its-kind Master of Professional Studies in Retail Design, a program that will balance business acumen with innovation and creativity to help new retail design professionals succeed in the marketplace. Expect a lively discussion on the current state of the industry, the unique considerations of stewarding new talent, and the implications of recent shifts in consumer behavior!

JENNIFER SCHLUETER, Dean of Graduate Studies, Columbus College of Art & Design
CHUCK PALMER, Senior Advisor, ConsumerX Retail

Register today for IRDC 2021 in Denver, Sept. 21-22!


Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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