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IRDC 2021: Engaging Your Community via Purpose-Driven Design

Create true impact in your community on a local level




Breakout Session:
Purpose-Driven Design for Community-Based Projects

The events of the past year have given retailers an unprecedented opportunity to reflect on some important questions:

  • How much does your store or brand reflect your purpose and values?
  • What role do you play in your community…and what role should you play?
  • Given the tremendous impact of both the global pandemic and social unrest, what impact and ROI should you be looking to achieve in your retail design projects?

Moderator Reginaldo Reyes, VP of Brand Experience & Environmental Design, KNOCK Inc., and panelists Jill Renslow, EVP of Marketing and Business Development, Mall of America, and Betsy Vohs, Founder of Studio BV and Design Forward, are ready to take on those questions and more! You’ll come away from this fast-paced, deep dive session with insightful ideas on how you can update your design strategy and create real impact in your communities with purpose-driven design.

REGINALDO REYES, VP, Brand Experience & Environmental Design, KNOCK Inc.

JILL RENSLOW, EVP, Marketing and Business Development, Mall of America
BETSY VOHS, Founder and CEO, Studio BV and Design Forward

Register today for IRDC 2021 in Denver, Sept. 21-22!




Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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