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IRDC 2021: Social media influencers and your brand…

Learn how to make the connection




Breakout Session:
The Social Experience – Influencers’ Role in Creating Popular Retail Engagements

From kidfluencers to lifestyle gurus, gamers to virtual celebrities who routinely stage high-engagement events seemingly on the fly, social media influencers can have a dramatic—and often explosively positive—effect on retail brands and developers.

But how do you leverage these influencers effectively to help share your story? Now’s your chance to find out.

Moderator and VMSD columnist Brian Dyches will lead a fantastic discussion with Michelle M. Collins of A Non-Agency — who will share her new concept, Brand Closet Showroom Social — and Kyle Hjelmeseth of G+B Digital Management, one of the most active digital talent management agencies for influencers. This is one breakout session you simply cannot miss!

Brian Dyches, Principle & Founder, Ensemble Business Group

Michelle M. Collins, Founder & President, A Non-Agency
Kyle Hjelmeseth, President, G+B Digital Management


Register today for IRDC 2021 in Denver, Sept. 21-22!



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Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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