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IRDC 2021 Keynote: Retailers as Experience Designers – the Future of Retail

Digital anthropologist Brian Solis sees the future of retail. You can, too.

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What will the year 2030 bring the retail industry? The need to create an extraordinarily deep and meaningful customer experience. Your brand will be defined by those who experience it — and Brian Solis will help you be ready.

For almost 30 years, Brian has studied and influenced the effects of emerging technology on business and society. A world-renowned digital anthropologist and futurist, author, sought-after social media influencer and keynote speaker, and currently a Global Innovation Evangelist at Salesforce, he’s helped organizations worldwide understand and leverage innovation to create meaningful connections with customers, peers, and society at large.

In this must-see keynote, Brian’s eye-opening insights and guidance about the emerging customer experience economy will transform how you approach retail design.

Attendee BONUS: Each IRDC 2021 attendee will receive a copy of Brian’s bestselling book X: The Experience When Business Meets Design — a groundbreaking work on how the future of retail will be intensely experiential…and how to create and cultivate meaningful experiences with your own brand.

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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