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IRDC 2021 Keynote: Retailers as Experience Designers – the Future of Retail

Digital anthropologist Brian Solis sees the future of retail. You can, too.




What will the year 2030 bring the retail industry? The need to create an extraordinarily deep and meaningful customer experience. Your brand will be defined by those who experience it — and Brian Solis will help you be ready.

For almost 30 years, Brian has studied and influenced the effects of emerging technology on business and society. A world-renowned digital anthropologist and futurist, author, sought-after social media influencer and keynote speaker, and currently a Global Innovation Evangelist at Salesforce, he’s helped organizations worldwide understand and leverage innovation to create meaningful connections with customers, peers, and society at large.

In this must-see keynote, Brian’s eye-opening insights and guidance about the emerging customer experience economy will transform how you approach retail design.

Attendee BONUS: Each IRDC 2021 attendee will receive a copy of Brian’s bestselling book X: The Experience When Business Meets Design — a groundbreaking work on how the future of retail will be intensely experiential…and how to create and cultivate meaningful experiences with your own brand.

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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