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IRDC 2021: Mobile is the New Physical

Are you ready toย ๐—ฅ๐—ฒ๐˜๐—ต๐—ถ๐—ป๐—ธ ๐—ฅ๐—ฒ๐˜๐—ฎ๐—ถ๐—น at IRDC 2021 in Denver, Sept. 21-22?




Breakout Session:
Mobile is the New Physical

Explore how mobile-first messaging transformed Walmart’s retail experience. Challenged to become more than just a physical store, Walmart “swiped up.” Implementing a dynamic, industry-disrupting mobile messaging system, Walmart reimagined itself as a mobile-first shopping destination—and customers responded.

ALVIS WASHINGTON, VP, Marketing – Store Design, Innovation and Experience, Walmart
BRANDON BOSTON, Design Director, Landor & Fitch

Now you can learn the lessons of this brand revolution first-hand at IRDC 2021!

Register today for IRDC 2021 in Denver, Sept. 21-22!


Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategyโ€”yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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