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IRDC 2021 | RETHINK RETAIL: Registration Is Open

VMSD’s annual retail design conference returns IRL this year, Sept. 21-22, in Denver.




Registration is officially open for VMSD’s annual International Retail Design Conference (IRDC) taking place in Denver this Sept. 21-22. Celebrating its 21st year, IRDC will explore the idea of “rethinking retail,” focusing on how changed shopping behavior – and a changed world – will impact the evolving role of the physical store.

After more than a year of Covid restrictions have indelibly altered our work and personal lives, join us IRL and live in Denver at the Sheraton Downtown Denver to discuss advances in mobile retail, the best of “phygital” experiences, the successes of purpose-driven brands and how smart retailers are navigating the new retail landscape.

For a healthy dose of visual merchandising inspiration, join one of six teams that will compete in this year’s Iron Merchant Challenge, a mashup of improvisation, creativity and design science presented by ZenGenius. And leave behind the conference room setting for an urban adventure in a city known for its active, outdoor lifestyle and 300 days of sunshine annually. Attendees will have the opportunity to check out the coolest cultural spots, most engaging local stores and breathtaking architecture in three of Denver’s most vibrant neighborhoods.

Join hundreds of your peers at IRDC for an unparalleled educational, collaborative and inspirational experience as we step into this uncharted era of customer experience, retail design and visual merchandising. Registration is now open! Please visit for more information.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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