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IRDC 2021: Rethink Retail Therapy

Explore, shop, find your zen! How salutogenic design is transforming customer experiences.

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General Session:
Rethink Retail Therapy: Designing Healthy Spaces

How many times have you altered your store design to influence customer buying decisions or shopping patterns? What if your next change also made your customers feel happier and healthier, every time they walked through your store?

In this intriguing and eye-opening session, you’ll learn how to use restorative elements like biophilia (which helps connect your customers to nature), lighting, scent, and thoughtfully chosen furniture and fixtures to create a positive human experience that lifts up your customers’ health and wellness. Led by Bevan Bloemendaal, former VP of Global Environments & Creative Services at Timberland, this session promises to be a game-changer for retail success in a post-pandemic world.

Moderator:
BEVAN BLOEMENDAAL
Former VP, Global Environments & Creative Services
Timberland

Panelist:
CAROLINE RICKARD-BRIDEAU
Partner/Corporate President
Little

Panelist:
BILL BROWNING
Partner
Terrapin Bright Green

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Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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SPONSORED VIDEO

Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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