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IRDC 2021: What’s your consumer (re)connection strategy?

Access. Engagement. Meaningful connection. Is your brand ready to Rethink Retail?

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Breakout Session:
Pivoting to Meet New Consumer Demands: Creating a Brand Extension

As a new retail landscape emerges post-pandemic, consumers have already made it clear they crave authentic connection and real experiences with their brands. In this fast-paced, highly insightful breakout session, you’ll learn how the most successful brands are pivoting to meet these new consumer demands, and how you can leverage your own brand extension to make the most of this strategy. Using the latest consumer feedback to inform decisions about platforms, technology, and retail design, this session will help prepare you for the new connected economy.

Speakers:
CLAIBORNE IRBY, SVP, Strategy & Insight, Focus Brands
ROBYN NOVAK, Vice President, NELSON Worldwide

Register today for IRDC 2021 in Denver, Sept. 21-22!

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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