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IRDC 2021: What’s your consumer (re)connection strategy?

Access. Engagement. Meaningful connection. Is your brand ready to Rethink Retail?




Breakout Session:
Pivoting to Meet New Consumer Demands: Creating a Brand Extension

As a new retail landscape emerges post-pandemic, consumers have already made it clear they crave authentic connection and real experiences with their brands. In this fast-paced, highly insightful breakout session, you’ll learn how the most successful brands are pivoting to meet these new consumer demands, and how you can leverage your own brand extension to make the most of this strategy. Using the latest consumer feedback to inform decisions about platforms, technology, and retail design, this session will help prepare you for the new connected economy.

CLAIBORNE IRBY, SVP, Strategy & Insight, Focus Brands
ROBYN NOVAK, Vice President, NELSON Worldwide

Register today for IRDC 2021 in Denver, Sept. 21-22!

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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