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Iron Merchant Gets “Austin Weird”

Teams compete at IRDC 2015 to create inventive VM displays with a Zen twist



Six teams of attendees created a Zen-themed display at the 2015 Iron Merchant challenge, a crowd favorite at VMSD’s 2015 International Retail Design Conference (IRDC) in Austin, Texas. The highly anticipated competition is back this fall, led by ZenGenius Inc. (Columbus, Ohio) co-founder, ceo and creative director Joe Baer. What does Joe have in store for attendees? What’s this year’s “secret ingredient?” And which team will win the coveted sash? Register now to find out and join the fun! For more details about IRDC 2016, Sept. 13-15, in Montréal, visit




Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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