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Is Kanye West Planning Physical Stores?

A new trademark filing suggests he could be taking his Yeezy brand to brick-and-mortar
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Is Kanye West Planning Physical Stores?
Photography: Jason Persse (CC BY-SA 2.0)
Photography: Jason Persse (CC BY-SA 2.0)

Kanye West has filed an application to trademark “YZYSPLY” to use for physical retail stores and online ordering services, TMZ first reported.

The trademarked name is a stylized variant of Yeezy Supply, the online store for West’s Yeezy apparel brand.

YZYSPLY, according to Fox Business, would offer T-shirts, dress shirts, dresses, jeans, footwear, infantwear and more.

In June 2020, West made a 10-year pact with Gap to sell a Yeezy collection specific to the retailer. The line is mostly black and includes $300 sateen overalls and a full facemask.

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