Headlines

Is Kanye West Planning Physical Stores?

A new trademark filing suggests he could be taking his Yeezy brand to brick-and-mortar

Published

3 years ago

July 15, 2022

VMSD Staff

Is Kanye West Planning Physical Stores? — Photography: Jason Persse (CC BY-SA 2.0)

Photography: Jason Persse (CC BY-SA 2.0)

Kanye West has filed an application to trademark “YZYSPLY” to use for physical retail stores and online ordering services, TMZ first reported.

The trademarked name is a stylized variant of Yeezy Supply, the online store for West’s Yeezy apparel brand.

YZYSPLY, according to Fox Business, would offer T-shirts, dress shirts, dresses, jeans, footwear, infantwear and more.

In June 2020, West made a 10-year pact with Gap to sell a Yeezy collection specific to the retailer. The line is mostly black and includes $300 sateen overalls and a full facemask.

Related Topics:Latest News Top Yeezy

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

click to Comment(Comment)

Up Next

Louis Vuitton Opens Its Largest Men’s Store Yet

Don't Miss

Nike Unveils New Store Concept

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design