Italian Makeup Brand Teams with Macy’s, Plans Standalone U.S. Stores

Kiko Milano (Milan) has unveiled plans to expand its U.S. presence in two ways: by embarking in a partnership with Macy’s (New York), followed by the introduction of freestanding stores.

The brand’s national rollout will begin June 6 at Macy’s Herald Square in New York, and will involve “introducing its full retail experience to the U.S. market at scale,” the companies said in a news release.

“This partnership reflects a broader shift in the beauty landscape, where consumers are increasingly seeking high-quality, trend-driven products at accessible price points within trusted, discovery-led retail environments,” the companies said in their release. “Kiko enters the U.S. as a globally proven brand built on Italian craftsmanship, rapid innovation and a deliberate approach to pricing that expands access to prestige-quality beauty. Through Macy’s, the brand gains the scale and visibility needed to meet growing demand while introducing its model to a new generation of U.S. consumers.”

Beyond the Macy’s tie-up, Kiko also said it plans to open standalone retail locations in such key markets as Miami and New York, but provided no details on the specific locations or timing for the opening of those locales. Founded in 1997, Kiko currently has 1400-plus stores in 77 primarily European markets.