Headlines

JCPenney Collaborates with Tween Star

JoJo Siwa’s second collection with JCPenney will roll out later this week

Published

7 years ago

February 28, 2018

JCPenney (Plano, Texas) has collaborated with tween celebrity JoJo Siwa on a new apparel line in an effort to attract a larger tween audience, according to Women’s Wear Daily.

The collection will roll out to more than 600 stores Friday, March 2, and is also available online. The collection features Siwa's signature hair bows on items such as a jacket, as well as other, bright colorful products including tops, dresses and leggings.

This is a follow-up collection to the company’s collaboration with Siwa last fall, which reportedly saw a great response from fans. JCPenney believes those young fans “hold unprecedented influence over family purchasing decisions,” according to senior vp of merchandising James Starke, and can, consequently, influence their parents and other family members to shop there more.

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