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JCPenney Partners with Forever 21 to Woo Gen Z

Women’s trend pieces, exclusive collaborations available online, in-store




Apparel and accessories from fast fashion brand Forever 21 (Los Angeles) will available online and at JCPenney stores, according to a press release.

“Forever 21 and JCPenney share a mission to make the latest trends accessible to all while inspiring unique style and confidence,” said Michelle Wlazlo, executive VP, chief merchandising officer at JCPenney. “The addition of this brand to our portfolio rounds out our Young Minded assortment and brings an exciting new element of in-the-moment fashion.”

The launch is supported by a 360-marketing campaign that includes in-store, e-commerce, social media and direct mail promotions.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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