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Johnston & Murphy Updates Two Mall Stores

Locales reflect “Not Your Dad’s Shoe Company” theme

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Johnston & Murphy’s updated store at The Mall at Short Hills in New Jersey. Photo: Courtesy of Johnston & Murphy

Johnston & Murphy (Nashville) has taken the wraps off two revamped stores, at The Mall at Short Hills in Short Hills, N.J. and Twelve Oaks Mall in Novi, Mich. The retailer says both stores “feature an evolution of the company’s existing design with clean lines and quality finishes creating a bright and inviting atmosphere to display the brand’s full line of footwear, apparel and accessories for today’s modern customer.”

The Short Hills store, at 2000 square feet, and Twelve Oaks, at 1343 square feet, feature sleek walnut slats and clean white tiles on the store front and oak floors, updated lighting and bright interior finishes. Also seen throughout both stores is Johnston & Murphy’s new image campaign, which launched in April and is titled “Not Your Dad’s Shoe Company.”

“Our sales continue to be on a strong growth trajectory, and we are seeing encouraging trends in retail,” said President Danny Ewoldsen. “Most importantly, malls are bouncing back after the downturn brought on by the pandemic and attracting a younger shopper looking for an engaging retail experience and instant gratification. It was these data points that helped inform our strategic decision to invest in the redesign of these two premier mall locations.”

Similar updates are on tap for J&M locations in Tysons Corner, Va., and Scottsdale, Ariz., and at its airport stores in Miami, Philadelphia and Pittsburgh. In addition, a new store at Chicago Midway airport will open this fall, followed by the relocation of its Charlotte airport store to a larger, more elevated space.

Overall, Johnston & Murphy operates 66 retail stores, 62 factory outlets and 24 airport locations. The 174-year-old company is a unit of Genesco.

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