Headlines

Kanye West, Adidas to Open Stores

Partnership ramps up

Published

8 years ago

June 30, 2016

Sarah Whitman

Adidas (Herzogenaurach, Germany) and Kanye West's Yeezy brand (New York) are taking their relationship to the next level. They’ve announced the launch of Adidas + Kanye West, “a Yeezy-branded entity creating footwear, apparel and accessories for all genders across street and sport,” reports Women’s Wear Daily.

The new line will extend beyond lifestyle products to offer options for both sport and street.

Adidas also announced it plans to open retail units that will “serve as distinct hubs for Adidas- and West-developed Yeezy products.”

No timeline has been set for the new products or stores.

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