Knix Teams with Holt Renfrew

Knix (Toronto), a provider of leak-proof intimate apparel, swimsuits and activewear, has launched in Holt Renfrew (Toronto) across six retail locations, including two pop-ups.

“This partnership with an iconic Canadian retailer who we’ve long admired is an incredible opportunity for Knix to expand its customer base,” says Knix President Joanna Griffiths, who founded the brand in 2013. “Offering our customers another in-person touchpoint is something we’re continuously exploring, and we can’t wait for everyone to shop the curated assortment at the Holt Renfrew location closest to them.”

“Introducing this innovative, female-led Canadian brand to our customers is a wonderful new addition to our assortment in stores and online this spring,” says Carolyn Wright, SVP, Product at Holt Renfrew, which operates a total of seven stores across Canada. “The assortment will feature what Knix is famous for alongside an amazing selection of swimwear.”

The Knix x Holt Renfrew pop-ups will be located on Bloor Street (Toronto) and in Vancouver, with the other locations at Holt’s stores in Yorkdale (North York), Square One (Mississauga), Calgary and Ogilvy (Montreal).