Kohl’s to Add Tommy Hilfiger to 600 Stores

Beginning with men’s sportswear apparel, Tommy Hilfiger (New York) will be available in more than 600 Kohl’s (Menomonee Falls, Wis.) stores and on kohls.com this fall, reports WWD.

In 100 Kohl’s locations, the brand will reportedly have a larger presentation, with more space and fixturing reflecting Hilfiger’s red, white and blue brand colors. Hilfiger joins the list of brands to be sold in Kohl’s, including Sephora, Cole Haan, Eddie Bauer and more.

Due to the COVID-19 pandemic, Kohl’s has been attempting to kickstart its business and respond to consumer, as well as shopping pattern, changes.