Connect with us

Headlines

L Brands Sells La Senza

Private equity firm Regent LP has purchased the brand for an undisclosed sum

Published

on

L Brands (Columbus, Ohio) has signed a deal to sell its brand La Senza for an undisclosed sum.

The deal, which is expected to be finalized in January 2019, has been signed with private equity firm Regent LP (Beverly Hills, Calif.). The deal will transfer all assets including ownership and operating control of all North American La Senza stores as well as its website and international partnerships to Regent.

In exchange, the firm will assume all of La Senza’s operating liabilities and will give L Brands future potential consideration of other monetization of La Senza.

According to Women’s Wear Daily, this is part of L Brands’ efforts to cut costs of late.

Advertisement

SPONSORED VIDEO

Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines

Most Popular