Headlines

L’Oreal Pulls Garnier Products from China

Joins Revlon and P&G in questioning the strength of the market

Published

11 years ago

January 8, 2014

steve kaufman

L’Oreal SA (Clichy, France) has said it will stop selling Garnier brand products in China, focusing instead on certain of its better-performing brands in that market.

The world’s largest cosmetics company, which introduced the skincare and hair dye brand to China in 2006, said it will focus on marketing the L’Oreal Paris and Maybelline brands.

The announcement came about a week after competitor Revlon Inc. (New York) revealed plans to exit the country. Earlier last year, Procter & Gamble Co. Inc. (Cincinnati) said it has been losing Chinese market share in skin and oral care.

“We believe this will enable our consumer products division to accelerate its conquest of the Chinese beauty market,” L’Oreal said in a statement.

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