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LensCrafters Opens Tech-Laden Store in Cicero, N.Y.

New locale offers digital eye exams, virtual frame try-ons

Published

1 month ago

May 13, 2024

VMSD Staff

LensCrafters Opens Tech-Laden Store in Cicero, N.Y. — LensCrafters' new store in Cicero, N.Y. Photo: Courtesy of LensCrafters

LensCrafters’ new store in Cicero, N.Y. Photo: Courtesy of LensCrafters

LensCrafters (Mason, Ohio) has opened its newest store, in Cicero, N.Y. The locale replaces one the optical retailer operated in the nearby Great Northern Mall but closed in late 2022.

“This latest opening in upstate New York is part of LensCrafters’ continued dedication to serve all communities in North America,” said President Alfonso Cerullo. “The new location in Cicero will make it more convenient to offer customers access to important products and services around eye care and vision solutions.”

In addition to digital eye exams, customers can virtually try-on any frame thanks to the retailer’s virtual mirror technology. The new location is also equipped with high-resolution digital screens and LED walls displaying eyewear and ad campaigns.

LensCrafters is part of France-based EssilorLuxottica, which is one of the largest optical retail brands with more than 1000 stores in the U.S., Canada and Puerto Rico.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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