Connect with us

Headlines

LensCrafters Opens Tech-Laden Store in Cicero, N.Y.

New locale offers digital eye exams, virtual frame try-ons

mm

Published

on

LensCrafters’ new store in Cicero, N.Y. Photo: Courtesy of LensCrafters

LensCrafters (Mason, Ohio) has opened its newest store, in Cicero, N.Y. The locale replaces one the optical retailer operated in the nearby Great Northern Mall but closed in late 2022.

“This latest opening in upstate New York is part of LensCrafters’ continued dedication to serve all communities in North America,” said President Alfonso Cerullo. “The new location in Cicero will make it more convenient to offer customers access to important products and services around eye care and vision solutions.”

In addition to digital eye exams, customers can virtually try-on any frame thanks to the retailer’s virtual mirror technology. The new location is also equipped with high-resolution digital screens and LED walls displaying eyewear and ad campaigns.

LensCrafters is part of France-based EssilorLuxottica, which is one of the largest optical retail brands with more than 1000 stores in the U.S., Canada and Puerto Rico.

Advertisement

FEATURED VIDEO

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

Promoted Headlines

Most Popular