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Levi's Jeans for Women Shop

Macy's Herald Square, New York City



Womanly curves — in all sizes and shapes — are the inspiration behind the Levi's Jeans for Women Shop at Macy's Herald Square store. You'll find them in the undulating lines of custom furniture, on shapely mannequins, in laminated-glass panels and a ceiling canopy and in the looping script of words imaged on custom carpeting.

The 3200-sq.-ft. shop, targeting women 15 to 30, includes a focus area whose boundaries are marked by the black-and-cream carpeting, a cantilevered ceiling canopy and laminated-glass panels behind the lacewood-veneer cashwrap. Morla Design, San Francisco, paid close attention to detail, creating comfortable dressing rooms equipped with custom carpeting, light fixtures, furniture and hardware. Huge photo murals are another attention-getter. Backwalls are equipped with high-capacity maple shelving topped with interchangeable category identifiers that provide a sort of valance over the jeans grids.

Photography: Cesar Rubio Photography, San Francisco

Design: Morla Design, San Francisco (planning, interiors, fixturing, carpeting/calligraphy, lighting, graphics, furniture)

Suppliers and Fabricators: Fixturing, Wood Flooring, Furniture, Graphics: Fun Display, San Francisco Carpeting: Bentley Carpets, City of Industry, Calif. Fabrics: Brookwood, Gardenia, Calif. Mannequins: Bernstein Display, Astoria, N.Y. Music: AEI Music Network, Seattle Photography/Murals: Sheila Metzner, New York City




MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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