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Levi’s Bromley

VM SPOTLIGHT: A “fit and finish table” takes center stage as retailer embarks on strategic shift




IN COLLABORATION WITH U.K.-based visual merchandising agency Lucky Fox, this Levi’s (San Francisco) outpost in Bromley, U.K., features a notable shift in the retailer’s strategy. With a bigger focus on T-shirt and jean offerings, a large denim “fit and finish table” is the star of the show with items featuring integrated NFC tags, allowing shoppers to interact with the product using smartphones. When scanned, the tags send information to customers’ devices like washing instructions as well as fitting and style specifications.

 Brightly colored merchandise stands out against the interior’s neutral tones.

Brightly colored merchandise stands out against the interior’s neutral tones.

Clearly defined zones for jeans and T-shirts are highlighted by billboard-style graphics and help the products jump out against the overall neutrality of the interior. A visual cue that connects to the retailer’s other stores, eco-friendly plywood as a design element is found throughout.

?: Courtesy of Lucky Fox



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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