LG Opens Showroom for Luxe Appliance Brand

LG Electronics (Seoul) has opened its third SKS Showroom, in Chicago’s The Mart (formerly the Merchandise Mart). The 8700-square-foot store, created in collaboration with famed Italian architect Piero Lissoni, features five fully tailored kitchens – Serenity, Midnight, Residence, Immersive and Interactive – each with tall ceilings and 20-foot kitchen islands.

“The SKS Chicago Showroom is a pioneering space where customers can experience our vision for ultra-premium living and understand the philosophy that drives our brand,” said Chris Jung, President and CEO of LG Electronics North America. “This is not simply a venue for displaying our built-in luxury portfolio – it’s an immersive destination that merges design and technology with art, architecture and the experiential to create something truly unique for our U.S. customers.”

Lissoni’s minimalist approach and attention to detail give the showroom a calm, refined atmosphere that highlights how SKS products integrate naturally into premium living spaces, project participants said. The space is also home to 870 square feet of LG’s direct-view LED displays, which the company says creates a cinematic and digital art showcase, including “The Culinary Journey,” a multimedia piece by artist KAMW.

The Chicago space is the SKS brand’s third U.S. locale, following the Napa Experience & Design Center in Napa, Calif. (opened in 2019) and the Skyline Showroom in New Jersey (opened in 2023).