L.L. Bean Unveils its 'Urban' Store

Heritage outdoor brand L.L. Bean (Freeport, Maine) debuted its first “urban” store, an 8600-square-foot outpost, at Boston’s One Seaport mixed-use development. Smaller than the retailer’s suburban locations, the store will focus on merchandise carefully curated for the local customer. A lace bar – a first for the brand – offers customers the ability to customize boots, and free clinics on topics including map- and compass-reading and other wilderness skills will be offered weekly. The space will host speakers and other regular events to engage the local community. 

This store opening originally appeared in the May 2018 issue of VMSD in the “On Our Radar” section.