Connect with us

Specialty Non-Apparel

L’Occitane Debuts its London Flagship

The retailer upgraded to a larger space this past December

mm

Published

on

L’Occitane en Provence (Plan-les-Ouates, Switzerland) upgraded from its boutique on Regent Street to a new 6540-square-foot flagship store, designed by FutureBrand Uxus (Amsterdam). Intending to be a fully immersive experience for customers, the space comprises several areas the company calls “beauty zones” that showcase its range of products – from soaps to fragrances and everything in between. Upstairs, customers can find holistic treatments, a macaron bar and café by Pierre Hermé. Jamie Taylor, Retail, Wholesale and Property Director at L’Occitane U.K., said in a press release, “This new store sets our customers at the heart of an unforgettable retail experience, with personalization and customization at the core.”

This store opening originally appeared in the April 2018 issue of VMSD in the "On Our Radar" section. 

Advertisement

SPONSORED VIDEO

Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines

Advertisement
Advertisement

Subscribe

Advertisement

Facebook

Most Popular