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L’Oréal Exec Joins Glossier

Kleo Mack will serve as the beauty retailer’s first VP of Brand

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Kleo Mack, former L’Oréal VP of Corporate Strategic Marketing, will join beauty brand Glossier (New York) as VP of Brand, according to a company blog post by Ali Weiss, SVP of Marketing.

“When I first met Kleo, we connected over our passion for building brands that are meaningful to everyday life—brands that connect consumers with “the now.” In that conversation, what resonated with me most was her perspective that beauty is first and foremost about a feeling (not products, physical appearance, or routines), which is a philosophy that has always been core to our beliefs at Glossier,” wrote Weiss.

Mack will lead the growth and evolution of the global brand as it scales, overseeing brand marketing, brand strategy, consumer insights and social media.

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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