Headlines

Louis Vuitton Opens Its Largest Men’s Store Yet

The artful, two-level space is informed by the luxury brand’s late artistic director, Virgil Abloh

Published

2 years ago

July 19, 2022

VMSD Staff

Louis Vuitton Opens Its Largest Men’s Store Yet — Credit: Brad Dickson

Credit: Brad Dickson

Louis Vuitton (Paris) has opened its first standalone men’s boutique in California, located on Rodeo Drive in Beverly Hills.

The two-level space measures more than 6500 square feet with ceilings that extend 17 feet high. It’s the luxury label’s eighth men’s store in total and largest one yet.

On the first floor, a “Giant Man” art sculpture conceived by Virgil Abloh, Louis Vuitton’s late artistic director, commands the spotlight. A vibrant, three-dimensional acrylic painting on stainless steel and mirrors hangs to the right of a curved staircase with blue leather handrails.

The second floor hosts a VIP room decorated with murals, a bright blue foosball table and a personalization table where shoppers can emblazon their initials on leather items with a hand-stamping machine.

The store offers men’s apparel – including Abloh’s fall/winter 2022 collection footwear – footwear, accessories and a fragrance counter.

Credit: Brad Dickson

VMSD Staff

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