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Lowe’s Collab with Iris Apfel Celebrates Shared Centennial

The retailer has introduced a line of curated home decor products




DIY home improvement retailer Lowe’s (Mooresville, N.C.) has introduced Lowe’s House of Curators, a series of bespoke decor curations that will launch with a collaboration with iconic designer Iris Apfel, according to a press release. Both Lowe’s and Apfel will celebrate their 100th birthdays this year.

“We know that stylish home decor doesn’t always feel attainable for consumers, so we are inviting a range of tastemakers to curate from our millions of products to inspire different possibilities and demonstrate that spaces can be both accessible and affordable,” says Marisa Thalberg, Lowe’s executive VP, chief brand and marketing officer.

Apfel’s four collections will highlight the shared centennial with a look back at the most iconic color trends of the past century.

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.



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