Lunchables Debuts Experience at FAO Schwarz

Lunchables, the “buildable snack” food for kids, has opened an interactive experience through FAO Schwarz’s New York location. Throughout the month of September, customers can immerse themselves in larger-than-life food builds, including a 6-foot-tall rocket ship, UFO, pepperoni pizza and Trojan Horse, according to a company press release.

Lunchables is also launching a limited-edition toy in honor of the event, a building kit called Lunchabuilds.

Rachel Drof, Marketing Director at Kraft Heinz, says, “For years, kids have been dreaming, building and creating with Lunchables. Like other traditional toys, Lunchables has fostered creativity and individuality by encouraging kids to use their imaginations while playing with and building with their food. Now we’re taking it one step further by giving kids the tools to build anything they can imagine out of Lunchables.”