ELIZABETH, NJ – December 5, 2025 – Luximorph, a leading provider of premium fixture manufacturing, retail store fitting, and project management, is thrilled to announce the opening of its new U.S. office and operations center in Elizabeth, New Jersey. This strategic expansion is designed to provide rapid, dedicated support for its growing North American client base, focusing specifically on delivering and installing retail stores and nationwide rollouts.
Dedicated U.S. Leadership and Focus with Global Execution
The new U.S. office will be led by two industry veterans: Mark Badhwar, who takes on the role of COO, Luximorph USA, and Jason Lao, Founder & CEO. Together, they will spearhead Luximorph’s mission to offer streamlined, high-quality, end-to-end service for retail brands looking to build or expand their physical presence across the United States.
”Establishing a physical hub in New Jersey places us at the heart of the U.S. market, close to many global brands enabling us to provide faster, more efficient, and locally managed services,” said Mark Badhwar. “Our primary focus here is to master the complexities of domestic retail rollouts, from supply chain logistics in todays complicated global trade patterns leveraging local domestic production and import, ensuring brand consistency, delivering exceptional value and speed-to-market for our clients.”
Strengthening Global-to-Local Capabilities
While the New Jersey office will specialize in U.S. supply, delivery, and installation, it will also serve as a crucial node in Luximorph’s global network,headquartered in Singapore, supporting the seamless implementation of international projects for U.S.-based brands expanding overseas. This capability ensures that a brand’s vision remains cohesive, whether opening a flagship store in New York or a new location in Shanghai.
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”Retailers today operate on a global scale, and they need a partner that can manage both the local nuances and the international consistency,” added Jason Lau. “With our new Elizabeth location, we are now better equipped to handle large-scale, multi-location projects across the U.S. while leveraging our global and local production capabilities to offer maximum value and flexibility.”
About Luximorph
Luximorph is an international retail solution provider specializing in the design, engineering, construction, manufacturing, and installation of bespoke retail environments. With a commitment to quality craftsmanship and exceptional project management, Luximorph helps the world’s leading brands transform their concepts into physical, engaging, and high-performing retail spaces.
Contact:
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[Mark Badhwar]
[COO, Partner]
[[email protected]]
[+1 949.887.1968]
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