Connect with us

Headlines

Macy’s Tests Smaller Stores

‘Neighborhood’ stores could help cut costs

Published

on

Macy’s (Cincinnati) is testing a new “neighborhood” store concept at four already-existing locations.

These locations operate with a smaller square footage, which, if successful, could save the retailer money as a result of lower staffing and inventory costs. According to CNBC, however, the retailer has not detailed how it will use the unused space, whether by leasing it to other brands or tenants.

These neighborhood stores — which are about 20 percent smaller than a typical Macy’s store — will reportedly have more self-service options, as well as a dedicated space for online-order pickup.

In addition to this new tactic, the retailer is also updating 350 other stores in its fleet with new features, such as remodeled dressing rooms and in-store Starbucks (Seattle) coffee shops.

Advertisement

SPONSORED HEADLINE

7 design trends to drive customer behavior in 2024

7 design trends to drive customer behavior in 2024

In-store marketing and design trends to watch in 2024 (+how to execute them!). Learn More.

Promoted Headlines

Most Popular