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Macy’s, New York

Department store unveils holiday windows on Herald Square




Herald Square was brought to life on Sunday as Macy's unveiled its 2007 holiday windows. The streets at 34th and Broadway were closed for 30 minutes as throngs of onlookers experienced “Santa's Big Night,” a series of windows that include magical rollercoaster rides and fantastic space journeys. (Martians also love the holidays.)

One window features a “Christmas Spirit Meter,” while another shows Christmas celebrations in both the northern and southern hemispheres. The festivities were capped off by a surprise visit from the most famous traveler from the North Pole. To the delight of those assembled, Santa appeared on the third floor balcony of the venerable Macy’s flagship store to wish all a Merry Christmas.

Look for more holiday windows coverage in the February issue of VM+SD magazine and online at To submit photographs of holiday windows for inclusion in VM+SD’s annual coverage, contact Anne DiNardo, senior associate editor, at, or at 513-263-9337.

Photography: Eric Feigenbaum, New York




MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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