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Macy’s to Open More Backstage Shop-in-Shops

Thirty-seven new locations planned for the off-price concept

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Courtesy: Macy’s

Macy’s (New York) will open 37 new Backstage shop-in-shops between April and June.

The off-price concept ranges from 11,000 to 16,000 square feet and features a varied assortment, including toys, housewares, beauty products, designer handbags, activewear and pet gifts.

The expansion begins on April 9 with a Backstage opening inside Macy’s State Street flagship in Chicago. Another is planned for Macy’s New York City flagship, Herald Square, in May. The full list of new Backstage openings is here.

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