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Make Up For Ever Debuts Flagship

Sixth location in U.S.



Make Up For Ever (Paris) has opened its first global flagship in New York's Manhattan neighborhood.

The store, the retailer's sixth location in the U.S., features the brand’s Go Pro Makeup format, in which seven customers sit at a counter in front of mirrors and a conveyor belt loaded with products to try, reports Chain Store Age.

“Between the digitally enhanced store design, broad product assortment and unique educational experience of Go Pro Makeup, we're bringing the core of our brand to life in a way that our customer has never seen before," says Laure de Metz, general manager, Americas, Make Up For Ever, Americas.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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