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Managing Saks Events

Luxury retailer hires new marketing/public relations vp

Published

20 years ago

September 23, 2004

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Saks Fifth Avenue Enterprises (New York) has named Caroline Dougherty vp, special events.

Dougherty, a marketing professional with 15 years of retail and luxury marketing experience (including special events, public relations, advertising and the development of image campaigns) has most recently been vp, public relations and advertising, with Club Monaco, the Toronto-based division of Polo Ralph Lauren (New York).

Before that, she was public relations director with Louis Vuitton in New York, where she was involved in organizing image events such as the Louis Vuitton Classic at Rockefeller Center and Louis Vuitton Cup. She has also worked at Tiffany & Co., Hermès and Van Cleef & Arpels.

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