Meet the 2022 Designer Dozen: Aaron Vandenheuvel

Aaron VandenHeuvel
Age: 31 | Associate, CallisonRTKL

WHY AARON?

With strong time management skills and a willingness to learn, Aaron deals with all phases of design and serves as a liaison between consultants, team members and clients. Working on an extensive number of international projects, he has travelled across the U.S., Canada, South Korea and China, participating in a range of design events and projects, from boutique stores to shopping malls. He also possesses some exceptional photorealistic rendering skills.

📷: Seunghoon Yum

What role do you see physical stores playing in the future?

As the world slowly goes back to ‘normal’ people will look for both convenience and experience. People might not go to a store for one item, but people might go to a store for the experience of getting one item. I see retailers stocking fewer items to provide more space for experiences like cafes, exhibits, rotating pop-ups and areas simply to hang out in.

My favorite thing to do when I leave the office is…

…Spend time with my wife and one-year-old son.