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Meet the 2022 Designer Dozen: Laura Back




Meet the 2022 Designer Dozen: Laura Back
Laura Back
Age: 27 | Senior Designer, Environments, Chute Gerdeman


As a lead environmental designer, Laura maps out exterior and interior experiences the old-school way: by hand. Striving to create spaces that make sense for both retailers and shoppers, she is a key player in material selection, interior decor and designing flexible fixtures. With experience in grocery, convenience, apparel and more, some clients include FAO Schwarz and MAPCO. Laura is also said to be “a lover of all things coffee,” and is a part of a non-profit called Toastmasters that helps its members grow their skills in public speaking, leadership and communication.

COURTESY OF CHUTE GERDEMAN (HEADSHOT: NICK FANCHER) ?:  Courtesy of Chute Gerdeman (Headshot: Nick Fancher)

What’s a place you’ve visited that made a big impression?

Meet the 2022 Designer Dozen: Laura Back
A few years ago, I traveled to Amsterdam for the first time and was struck by some of the contradictions between the place and how it made me feel. It’s a large city, but the details of the architecture made every street feel snug and quaint. I couldn’t speak or read the language, yet I felt totally comfortable and could still navigate the city. This memory comes to mind when considering how to introduce big ideas and potentially unfamiliar experiences in a way that is approachable and intuitive.

My dream project is…

…An adaptive reuse of an interesting old building.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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