Microsoft to Start Selling Products at Experience Centers

Microsoft (Redmond, Wash.) is making a small return to brick-and-mortar through its Experience Centers in Sydney, New York and London next month, The Verge reports.

By July 1, the retailer says it will begin selling some products, like Xbox-related products, Microsoft 365 subscriptions and Surface devices. The experience centers won’t provide online ordering or in-store pick-up for product.

Travis Walter, Microsoft’s Head of Retail Stores, reportedly told The Verge: “Our Microsoft Experience Centers were created to provide customers a way to experience our products in person … We use these spaces to test and experiment and continue to evolve the experience based on customer feedback. Starting July 1st, customers will be able to purchase select Microsoft products at the New York, London and Sydney locations.”

Last year, Microsoft closed all of its physical locations both internationally and in the U.S. toward the start of the pandemic.