Specialty Non-Apparel

Miniso, American Dream Mall, East Rutherford, N.J.

Published

5 months ago

October 8, 2024

Carly Hagedon VMSD SEPTEMBER/OCTOBER 2024

PHOTO: MINISO PR TEAM, NEW JERSEY

AS PART OF MINISO’S opening at the American Dream Mall this past May 2024, the brand created temporary, larger-than-life touchpoints, as seen here in one of the mall’s atriums. Featuring Miniso’s original character PenPen the penguin – standing more than 16 feet tall – and a pool/ball pit that created an Instagrammable moment, guests could also interact further with the space. An interactive game dubbed “Find the Puzzle Piece” awarded guests with a free gift if they were able to complete a puzzle within an allotted amount of time.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design