Miniso Opens Global Flagship in Times Square

Lifestyle retailer Miniso (Guangzhou, China) has opened a global flagship store in New York’s Times Square. The new store “brings MINISO’s signature joyful attitude and fun, affordable, well-designed products straight to the heart of one of the world’s most famous shopping districts,” the retailer said in a news release.

Located on the first floor of 5 Times Square, the new store is divided into 10 product zones: licensed collections from Disney, We Bare Bears and others, blind box collectibles, toys, plushies, fragrances, accessories, makeup tools, snacks, electronics, and gifts and stationery.

“We’re delighted to be opening our new flagship store here in Times Square,” said Jack Ye, Founder and CEO of Miniso, at the grand opening event. “Establishing a presence in one of the world’s most recognizable commercial and culture destinations allows us to effectively reach new audiences on a daily basis, introducing our fun, quality products to the hundreds of thousands of New Yorkers and tourists who pass through these streets every single day.”

Tom Harris, President of the Times Square Alliance of area businesses said Miniso’s presence “adds to the dynamic environment here. Its arrival reflects the inclusiveness and diversity of Times Square.”

With more than 70 stores in the U.S., the company says that market has emerged as Miniso’s top-performing overseas market for two consecutive quarters.

The brand plans to surpass 100 stores in the U.S. by the end of 2023. Founded by Ye in 2013, Miniso has grown to 5500-plus stores in 106 markets around the world.