Headlines

M.J. Christensen Plans New Jewelry Concept

La Reverie to open in July in Las Vegas

Published

16 years ago

May 7, 2009

VMSD Staff

Las Vegas-area jeweler M.J. Christensen plans to reopen its Galleria Mall location in Henderson under a new name with product lines better directed towards the regional shopping center’s current clientele.

The store will close for eight weeks for conversion into the new LaReverie concept at Galleria and is expected to open in July. The three remaining freestanding locations, at Boca Park and Montecito Marketplace, in Las Vegas, and at Eastern & Coronado in Henderson, will continue to operate under the M.J. Christensen namesake.

Cliff Miller, president and ceo of M.J. Christensen, says LaReverie will feature international designer brands focusing on price points between $300 and $2500. “The store will have strong self-purchase appeal for the fashion conscious woman,” says Miller.

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