Events

More Shoppers Online for Black Friday

First year e-commerce surpasses brick-and-mortar for holiday

Published

9 years ago

November 30, 2015

Fortune reports that the National Retail Federation’s (Washington, D.C.) Thanksgiving Weekend Survey results reveal that more consumers shopped online than in stores this year for Thanksgiving and Black Friday sales.

This is the first year that more shoppers have turned to online retail than brick-and-mortar locations. Early reports say that 103 million shoppers made purchases online, while 102 million were in stores for the weekend.

Fortune reports that up to 90 percent of all retail sales still take place in brick-and-mortar stores.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design