Moroccanoil Hosts LA Grove Pop

(PRESS RELEASE) Moroccanoil invites consumers to experience their new L’Originale Eau de Parfum at The Grove. Warm, transportive and sensuous, L’Originale captures the essence of the Mediterranean with a blend of sweet florals, velvet woods and spicy amber. Consumers can transport themselves into the world of L’Originale via ongoing product sampling and weekly giveaways.

Location: The Grove Glass Box Pop Up: 189 The Grove Drive, Los Angeles, CA, 90036

Key Dates & Complimentary Consumer Activations:

• March 28th & 29th, 2PM-4PM: Flower Bouquet Giveaways
• April 3rd, 4PM -6PM: Exclusive Consumer Event (complimentary fragrance bottle artwork, photo moments, on-site sampling and more)
• April 4th & 5th, 2PM-4PM: Bottle Artwork Gift with Purchase
• April 11th & 12th, 2PM-4PM: Complimentary Beverages from Saint James

On-Site Exclusive: The pop-up will feature a custom kit for purchase, only sold at The Glass Box, with 100% net proceeds being donated to the California Fire Foundation, supporting fire fighters and the California communities they protect. The kit includes travel-size Moroccanoil hero products including Hydrating Shampoo and Conditioner, Moroccanoil Treatment, and All in One Leave-In Conditioner.