(PRESS RELEASE) LAUSANNE, SWITZERLAND — Navori Labs has deployed a unified digital signage software and AI-based camera analytics solution for Walmart Connect, the omnichannel retail media business of Walmart de Mexico y Centroamerica. The solution is now live across all 173 Walmart Supercenters in Mexico and 180 of 200 in-country Sam’s Club locations, with the remaining 20 stores to follow.
The integrated Navori Labs QL digital signage and Aquaji analytics solution allows Walmart de Mexico y Centroamerica to gather customer engagement metrics and offer valuable analytics, including shopper demographics, to DOOH advertising partners that advertise their brands across their in-store digital media networks. Navori Labs is the only digital signage supplier to also offer an in-house-developed marketing analytics solution, ensuring seamless interoperability with QL’s digital signage content management and playout workflow.
Navori Labs came onto Walmart de Mexico y Centroamerica’s radar earlier this year when business leaders expressed an interest in developing a digital signage strategy that would also support programmatic DOOH advertising, ad campaign management and proof of playback reporting. Navori’s Aquaji solution provides shopper demographics and foot traffic data directly within QL’s CMS, alongside proof of play data for ads.
The data is valuable for both Walmart de Mexico y Centroamerica and its advertising partners, as all parties can access deep analytics that help them enhance campaign strategies based on real-time, store-level customer behaviors captured through Aquaji cameras. At present, each store has one camera near the entrance that can automatically swivel to anonymously track customers. The camera is installed with a “Totem” that also includes a large built-in portrait display for digital signage content presentation, powered through QL software.
Walmart Connect expects to add more QL-powered displays and Aquaji cameras in strategic store locations moving forward, including integration with existing system-on-chip (SoC) displays that show digital signage content.
“The Totem has an audience measurement camera that provides us with invaluable data, as it helps us better understand our customers’ consumption habits in order to offer segmented strategies based on our advertisers’ campaign objectives,” said Jonatan Fasano, Head of Product, Walmart Connect Mexico y Centroamerica.Advertisement
In addition to adding more screens and cameras, plans include deploying additional QL features including its advertising campaign module, advanced content scheduling, and context-aware automation for content playout. The latter two features will allow network operators to automate all content management based on business rules, reducing the need for manual, day-to-day content management tasks.
In the meantime, the unified solution is helping DOOH advertisers monetize their campaigns by selecting the days and times when their target demographics are most known to be in the store. This is among the standout benefits that Navori Labs CEO Jerome Moeri had in mind upon bringing Aquaji to market.
“As the first to market with a unified digital signage and analytics solution, we are now seeing the benefits of this technology in action for Walmart de Mexico y Centroamerica and other Navori customers,” said Moeri. “Rather than piece together software solutions from disparate vendors with inconsistent success, the native interoperability of QL and Aquaji offers our customers in retail and other vertical markets with an out-of-the-box solution that produces immediate results upon deployment to make smarter business decisions and improve the customer experience. We look forward to extending the solution into additional heavy foot traffic areas of Walmart de Mexico y Centroamerica’s to capture an even broader set of data for stores and advertisers.”
About Walmart de México y Centroamérica
Walmart de México y Centroamérica is a company dedicated to the commerce sector that operates in six countries: Costa Rica, El Salvador, Guatemala, Honduras, Mexico, and Nicaragua. Every day, it receives over 6 million customers through its 3775 units located in 716 cities. At Walmart de México y Centroamérica, more than 233,000 associates work every day with the purpose of helping people save money and live better.
About Navori Labs
Navori Labs, a Swiss software innovator, delivers professional digital signage and AI-driven marketing analytics solutions to improve physical business performance and enhance customers’ experience. With over 20 years of experience, Navori delivers premium technologies and large-scale deployment expertise to customers around the world. Our multiplatform software uses an open architecture and is developed in-house by a team of highly qualified engineers. For more information, visit www.navori.com for QL digital signage and www.aquaji.com for AQUAJI marketing analytics.
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