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Neiman Marcus to Purchase Stylyze

The acquisition is the first in a sizable investment in tech-led customer experience.




Courtesy of Neiman Marcus

Department store Neiman Marcus (Dallas) has acquired machine learning technology company Stylyze Inc. (Seattle) in the first of several future investments in its digital business, according to a press release. Stylyze is a woman-founded and -led startup that combines product attribution data and curated content to enhance shopping experiences across the customer journey.

The acquisition is meant to strengthen and differentiate the retailer’s luxury experience and is part of a half-million-dollar investment over the next three years to support its luxury retail strategy.

“By acquiring Stylyze, we will be able to advance our strategy of integrated luxury, building long-term relationships with our luxury customers that create emotional value and high lifetime value potential. This allows us to deepen our relationship with our customers through the use of technology,” said Geoffroy van Raemdonck, Chief Executive Officer, Neiman Marcus Group.



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